When customers become active participants in the advertising experience, rather than passively viewing ads, it captures their attention and brings the product to life for them.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Interactive technology experiences are the future, and mainstream adoption of interactive advertising is picking up speed with the launch of Google Swirl. This opens up an entirely new world of opportunities in advertising.
When customers become active participants in the advertising experience, rather than passively viewing ads, it captures their attention and brings the product to life for them. Imagine scrolling through your Facebook feed. You'll no doubt come across quite a few forgettable advertisements, but you might remember the one you played with--the one with an interactive image to move around, explore, and learn more information at your speed.
The idea that interactive experiences are valuable in the marketplace is not a new one. In a 2017 international study of 1,000 CMOs, 59% said they place high value on interactive experiences in branding because they create "ongoing relationships" with their customers. 1 in 3 CMOs expect to spend between 21% and 50% of their budget on immersive, interactive brand experience campaigns at events.
Before interactive advertising was so widely accessible, companies who have experimented with interactive advertising experiences have found great success with them. Budweiser’s “Tag Words” campaign is a perfect example of this; it sent consumers on a Google scavenger hunt in which they landed on images of celebrities holding cans of Budweiser. It was so successful that they won the Grand Prix in Print and Publishing at Cannes Lions festival in 2018 for it.
As an industry leader in display, search, video, and interactive ad experiences, Google has launched Google Swirl and extended capabilities for live streaming. These two new formats will be available on the Google Display & Video 360 marketing platform. Right now, they are available in a limited beta. To learn more and acquire access to this beta reach out to your Device & Video 360 account manager.
Google Swirl allows customers to engage with a 3D model by “swirling” it in a 360 degree view. Whether using it to showcase a product or add something extra to a traditional advertisement, this feature is sure to capture your audience’s attention, increase engagement, and push towards sales.
The new live stream format brings YouTube live stream content to all screens and devices through display ads. This allows users to watch YouTube live streams in full screen previews with the option to continue watching the entire video content on YouTube. For marketers, this increases the value of creating live stream content that will engage users more creatively than traditional banner ads.
These interactive advertising tools are the greatest progression towards mainstream integration of interactive digital ads we’ve seen to date. Companies are spending valuable resources on creating 3D content for their products and services; now there is a platform to display these assets across various devices and expand their reach to consumers.
If your brand already has 3D content assets, they can design a Swirl 3D ad component in Google Web Designer for display ads. If your brand doesn’t have any assets but wants to get into the game, Poly, Google’s 3D platform, can be used to configure and edit realistic models for use in interactive ads. If this do it yourself solution seems unrealistic for you, hiring a creative agency focused on augmented reality and interactive 3D content, like us, is another great option for creating expert level advertisements that attract business and keep you ahead of your competition with the latest and greatest.
An article answering frequently asked questions regarding Industry 4.0, web 3.0, and extended reality (AR/VR/MR) technologies.
Industry 4.0 is transforming the way businesses run and opening the door for revolutionary business models to overtake now outdated methodologies.