Augmented reality continues to revolutionize the way we shop online.
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Augmented reality is revolutionizing the way we shop online, creating AR product experiences that are next level.
Online shopping has always been something of a gamble; you order something not knowing what it will look like or feel like in your space or on your body. Most of the time returning half of what you order is an expectation.
All of that is beginning to change as retailers embrace AR business solutions that allow you to do things like “try on” makeup or visualize a couch in your space--all before ever checking out. Home Depot, Target, Wayfair, Ikea, and others have added AR software to their online shopping experiences to help customers feel more confident in their purchases. That means fewer returns, less hassle, and more peace of mind for you!
Etsy has joined the movement with their launch of an updated iOS app that uses augmented reality technology to show customers what a piece of wall art looks like in their home before purchasing. The app lets shoppers preview over 5 million paintings, photographs, and prints. You can easily try out different designs, color schemes, and sizes to see how they fit with the rest of the room--and this is only the start:
“[Launching] this feature is an exciting first step in implementing augmented reality to create a more visual shopping experience. Our beta launch starts with prints, photography and portraits, and we’re excited to collect feedback from our community as we work to expand into other categories.”
The Android version is also currently in the works. COVID-19 has made digital experiences top priority for businesses of all types; AR for business applications is sure to catch on even faster than anticipated as more and more of our lives--shopping, dining, working...even concerts and events--are moved online by this pandemic; it’s been quite the wake up call to the importance of digital transformation & adaptation for businesses.
As the world opens back up, business as usual is likely to look a little different. We expect more businesses will put an emphasis on digital capabilities as their customers have grown more accustomed to conducting business online. The applications of cool augmented reality experiences from companies developing solutions for the real world are absolutely endless, and with the impending launch of Apple Glass (likely) next year, mass adaptation appears to be rapidly imminent. Be sure to goHere for AR news, insights, and tutorials moving forward in 2020!
Today we're announcing that Google has acquired North, a pioneer in human computer interfaces and augmented reality smart glasses.
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