This Insight our team dives into where the trends are and heading with mobile first UI/UX design in 2019. To start off let’s make something clear, mobile friendly sites are NOT the same as responsive sites. Mobile friendly is a previous staple in web development that created two distinct sites that switched off depending on whether the user was on desktop or mobile. This trend has obviously shifted; even though there are many terrible sites that follow these practices and are in dire need of a refresh. Responsive websites react and adjust to the width of the users’ screen, creating no need for zooming in or out. They provide the highest quality level of user experience across all devices which is why your old website just doesn’t cut it in 2019. Check out goHere’s top mobile, creative design, and UI/UX trends for this year below.
Websites in 2019 and moving forward must focus on mobile first. Not all responsive websites are created equal and the ones that tailor to the mobile user will win over the next decade. The statistics don’t lie, 16% of US internet users will use a phone EXCLUSIVELY to go online with the percentage estimated to be 19% (55.7 million) Americans by 2022. This affirms our predictions that in due time the majority of all internet traffic will divert to mobile. With users averaging around five hours a day on their smartphones, this isn’t hard to foresee.
Now listed with reasoning are our top three mobile UI/UX design trends to implement in 2019. Only three because can’t give away all of our trade secrets; this is how goHere stays on the cutting edge.
First: Large Typography
Keeping your messaging bold and easy to read is vital for mobile design now and moving into the future. Delivering simple yet elegant messages attracts the eye and engages users. Add some color into the mix and some animations and you’ll be sure to attract and keep the attention of your target market.
Second: Leave Out Clutter
Don’t bore users to death with overbearing amounts of text on your desired landing pages. If needed, link those pages onto other parts of the site that are easily accessible so that those users who may want the full details can acquire them. The key is to entice and engage but not scare people away. Judgement strikes quick as soon as users land on your site, engage them with simple, clean headers, sub-headers, and multimedia. Leave the details away but yet still easily navigable.
Third: Instant Calls-To-Action
There is a reason you want people to come to your site. Whatever that may be, you want them to know it within the first few seconds. The key here is to not be overbearing to the point where you ruin the flow of the responsive site. Adding call to action buttons, links, or navigational functionality will lead users towards your end goal.
Our Favorite Mobile-First Websites
Planetary is a global digital product studio based out of Brooklyn, NY. Some of their premiere clients include Univision, Blue Diamond, and Google. Their mobile first, responsive site nails our first two key trends. Providing a clean, bold font that is easily readable while not being overbearing with a lot of text keeps the user interested. Combined with stunning animations that are activated through scroll features this is an elite site that is miles ahead of the competition.
PLM Paving and Concrete is the premiere asphalt paving and concrete company in the Greater Milwaukee, WI area. They deliver excellent work for both residential and commercial clients; PLM’s commitment to excellence in their work was in need of being displayed online. That is why they chose to goHere for their creative solution. With mobile first in mind, their landing page features a background video and clean, easy to read text that leads visitors to PLM’s specific calls to action without excess clutter.
Mckinsey & Company is a worldwide management consulting agency that helps organizations across the private, public, and social sectors create change that matters. Their site speaks to the quality of the Mckinsey brand. Direct call to actions for users to easily navigate throughout the site with clean sections. The larger text makes for an easy reading experience and the supplemental media creates an inviting experience that keeps users on the site for longer.
ClarityARTS is a bespoke furniture designer, maker, and installer in the U.K. that has an extreme standard of excellence in craftsmanship. This level of quality transfers beautifully into their website. With an enquire call to action located in the menu and on bottom of land page easily directs consumers towards end goals. The stunning video background with the large text overlay creates intrigue in the users’ eye and provokes them to continue scrolling. This site hits all three of our top trends and will stand the test of time, at least for the next few years.
Your Questions, Answered.
Why is a mobile first strategy important?
-With more eyes on smartphones than ever seen before in the internet age it is important for creators and marketers to fully understand that reaching the target audience you must tailor strategies for where the attention is. For reference, over 50% of US internet traffic is from mobile devices. This rate will continue to grow rapidly over the next decade.
I just had my website created in 2016, is there truly a need to invest in developing a new one?
The answer is subjective. But, depending on how innovative your developer was in 2016, your business might need a refresh. Just in the last few years, mobile support for interactive functionalities regarding responsive websites has been significant. For example, just a few years ago mobile video backgrounds or functions were nearly unheard of. Your website is an investment and a validation factor for your business, take it seriously.
What creates conversions from end consumers on mobile devices?
Design, functionality, and user experience. Simple as that. Just over the past year consumer shifts in buying trends online have shown that users have an increased chance of purchasing something immediately from their mobile device. Ease of use has a lot to do with this, which is why creative design and user experience creates conversions.
My business sells B2B, what benefits will mobile first strategies provide?
Well to be frank, all businesses, B2B and B2C, need to adopt this strategy. Over 80% of B2B professionals are using their mobile devices for communication and research throughout the day and evening. Just like any good marketing strategy of the past, attention is everything. If you can capture your target audiences eye from your mobile site, they will automatically associate your business as a credible option.
How do I know what user interactions and experiences will best suit my business?
With more functionality coming to mobile browsers this year and in the future. Soon we will see responsive sites on devices that have award winning, elite features only seen before on desktop browsers. Some of these include 3D interactive animations, scroll functions, and more. Get yourself partnered with a team that implements the latest and greatest. Do your research of creative agencies beforehand and have questions ready. Our representatives are happy to answer any questions and create roadmaps towards creating beautiful tech that attracts business. Contact goHere.